10 Reasons Radio is the Answer

TRUST

Customers buy from brands they love or trust. Any business looking to grow their customer base needs to tell their audience why they should be trusted. Once you tell them, then you need to show them.

CONSISTENCY

Customers need to hear from you on a consistent basis for your message to stick. We all know that if we hear something once or twice we don’t really believe it or it may just fade into the background, but if we hear it over a consistent period of time the message will start to sink in.

ENGAGE

Radio engages with people through the music that we play, the promotions that we run and the information we provide. Any message, including yours, will cut through a lot stronger if customers are engaged in what you are saying.

ENTERTAIN

Radio not only keeps customers company, it also entertains them. We know that customers react to messages a lot better if they are entertained by what they are hearing. Radio does this every day.

INFORMATION

Because radio is local, we provide local information that’s relevant to them and the uniqueness of their region. Our listeners and your customers want to hear local news about what is happening in their local areas. They shop where they live and want to know what is going on in their backyards.

RADIO SURROUNDS YOU

From the minute you wake up radio is around you. Whether it be on the drive to work or dropping the kids to school, or on in the background in the office or the worksite, radio is following you providing the soundtrack to your day.

RADIO IS BUILT BY LOCAL PEOPLE FOR LOCAL PEOPLE

To accurately report on local things, we need local people. That’s why we aim to always employ local talent. People engage more with our local announcers, because they are part of the community and familiar with the wants and needs unique to the location. 

YOU DON’T THROW RADIO AWAY

Consistent, reliable and ever evolving; radio is not a ‘throw away medium’ and unlike other marketing platforms you don’t throw us away after you finishing listening to us.

RADIO IS FREE

Unlike a lot of media content, radio is free to use. You don’t have to pay $15 per month to subscribe to radio. You don’t need to add channels to listen to your favorite radio program, radio is free to listen to, which is why in this digital age, radio is one of the least effected mediums over the last 10 years. In fact you can listen to radio through all your personal devices with online streaming.

RADIO AND ONLINE WORK AMAZING TOGETHER

Commercial Radio Australia research shows that 80% of people who hear a radio commercial have visited that website as a result. Over two thirds of commercial radio listeners are also online daily and using the internet to search for information, shop and download information.